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Author: Malcolm McDonald, Ian Dunbar
Paperback: 512 pages
Publisher: Butterworth-Heinemann
ISBN: 0750659815
File Format: PDF
File Size: 2.7 MB
Description: This is a key book, in a vital area. Highly developed and well illustrated treatment of a key marketing technique. The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book). Usable by students and executives, for whom the practical, step-by-step approach is designed. Leading author team in the field.
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